iPod PP5020 2004

The Apple iPod U2 Special Edition (4th Generation) was internally identical to the 20 GB version of the iPod (4th Generation). However, it featured a unique case with a black front, a red "Clickwheel," and a laser-etched signatures of the U2 band members on its stainless steel back. It came with an "exclusive" U2 poster, a US$50 discount coupon for "The Complete U2" downloadable collection, and, interestingly, the standard white iPod earbuds. It was priced US$50 higher than the standard white iPod (4th Generation).

Like the standard 20 GB model, it could hold "up to" 5,000 songs in "128-Kbps AAC format," had 25 minutes of skip protection, and provided "up to" 12 hours of continuous music playback.

The first U2 Special Edition iPod was evaluated not on its technical specifications, which were identical to the standard 20GB 4th generation model, but on its exclusive and striking design. The bold color scheme—a black body paired with a vibrant red Click Wheel—was a dramatic departure from Apple's signature white and was highly praised for its distinctive look. The laser-etched signatures of the U2 band members on the polished chrome back added a significant layer of collectibility and fan appeal. While it commanded a price premium, for U2 fans and those seeking a more unique aesthetic, the device was seen as a highly desirable special edition. The included coupon for "The Complete U2" collection was a valuable bonus that further justified the purchase for its target audience. It successfully established a new model for co-branded electronics.